dada is an architectural project that appreciates the concept of the uncontrollable. It plays with the idea of embracing the unforeseen and allowing things to happen naturally. This philosophy is applied both in art and in architecture. The book's concept is to relinquish complete control over the graphic design process, allowing it to unfold independently. Through the use of a program, layout templates were generated randomly, thus creating an unguided and unfiltered design concept.
„An idea is a thought. It's a thought that holds more than you think it does when you receive it. But in that first moment there is a spark.“
David Lynch