The ORF is the big public broadcaster of Austria and has its headquarters in Vienna. The claim "ORF. WIE WIR" (ORF. LIKE US) signifies that the ORF is just like us, just like everyone else. The ORF is part of our daily live, part of our culture, we all have common memories belonging to the ORF. Volkmar wrote the claim and concept, the campaign runs for 8 years now... 

„An idea is a thought. It's a thought that holds more than you think it does when you receive it. But in that first moment there is a spark.“
David Lynch