Many, many campaigns and advertisements have been created over the years for Mercedes-Benz. These particular ones promote SPLITVIEW, a feature of Mercedes where you can have navigation and entertainment in one. While the driver sees the navigation on the screen, the passenger can watch a movie on the same screen.

„An idea is a thought. It's a thought that holds more than you think it does when you receive it. But in that first moment there is a spark.“
David Lynch