At Superar every child is a superstar, regardless of social, financial, religious, or cultural background. Superar works with professional musicians and offers children and young people free access to cultural support. In this way, the positive effect of music reaches children and young people regardless of their cultural, religious, linguistic and economic background. So, this is the simple campaign idea for Superkinder-Superar and the outstanding corporate design, which was awarded Gold at the ADC 2020.
„An idea is a thought. It's a thought that holds more than you think it does when you receive it. But in that first moment there is a spark.“
David Lynch