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Motto Group is a well-known gastronomy company with multiple restaurants and a hotel in Vienna. The German word "Bio" is short and catchy and means "organic." The briefing for this campaign was concise and straightforward: to feature the organic products of Mottogroup. But in a sympathetic way, without a raised finger. So we took the key elements of the campaign - product, organic and emotion - and got to work. The result were our Bio-motifs that simply bring good vibes and were displayed in all Mottogroup locations: Motto am Fluss, Halle, Kunsthallencafé, and the Motto itself.
„An idea is a thought. It's a thought that holds more than you think it does when you receive it. But in that first moment there is a spark.“
David Lynch
