Fritz Hansen is a Danish furniture manufacturer that has gained worldwide fame through the production of designs by renowned designers such as Arne Jacobsen, Hans Wegner or Borge Mogensen. Gut Oggau is also internationally acclaimed for its excellent wine and good corporate design. So why not collaborate? Wine is a natural product, and wood is too. We combine these two products by dyeing the chairs with wine. For this purpose, we have chosen a classic: the famous Grand Prix Chair by Arne Jacobsen. The red wine tints the wood of this design classic with a reddish-brown hue, creating a perfect symbiosis of both worlds. The collaboration will launch from November 2021 in selected Fritz Hansen stores in Copenhagen, Vienna, Tokyo, New York and Seoul.
„An idea is a thought. It's a thought that holds more than you think it does when you receive it. But in that first moment there is a spark.“
David Lynch
