Hacker-Pschorr is undoubtedly one of the most well-known and deeply rooted German beer brands. The Munich-based Hacker-Brauhaus was first mentioned in records in 1417. As a highly popular beer and a significant part of Oktoberfest, Hacker-Pschorr has been synonymous with the Munich way of life and Bavarian beer culture for centuries, representing both regional pride and openness to the world. It can now be considered a beloved Bavarian love brand. In celebration of its 600th anniversary, it was time to give the brand a fresh graphic update.






„An idea is a thought. It's a thought that holds more than you think it does when you receive it. But in that first moment there is a spark.“
David Lynch