The Theater an der Wien is a prestigious theater in Vienna. It has been in existence since 1799 and is renowned for its characteristic red seating in the theater hall. Inspired by this, the campaign was created to promote the 2014 program in very simple, but also very strong posters and billboards shown overall in Vienna.



„An idea is a thought. It's a thought that holds more than you think it does when you receive it. But in that first moment there is a spark.“
David Lynch