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Falter is the most independent weekly newspaper in Austria, Vienna. "Hol mich hier raus!" is the campaign design for Falter, the central focus is on the red Falter-hand, which is featured on posters, advertisments and in motion graphics. "Hol mich hier raus!" is a phrase that translates to "Get me out of here!" It is commonly used to express a desire to escape or be removed from a difficult or unpleasant situation. So it fits perfectly to a lot of political issues, austria is famous for.
„An idea is a thought. It's a thought that holds more than you think it does when you receive it. But in that first moment there is a spark.“
David Lynch
